Fundraiser for Project Authentic Beauty

August 5, 2008 at 6:58 am 1 comment

I first met Alyson this January at the Alive! Green Expo at the Sundance Film Festival.  In April 2008, Alyson’s group made a successful trip to New Orleans and took on the enormous task of providing free makeovers and services at the V-Day Superlove event in New Orleans.  Authentic Beauty provides makeovers and beauty advice to women to help them achieve their best selves, and find their authentic beauty.

“After a certain point in a woman’s life, she isn’t concerned about trends.  She wants to look great.  She wants to feel great.  She wants professional guidance not one more trip to the department store to be sold another bag of goods that may or may not be what she needs.” – Alyson Hoag


Alyson Hoag, CEO and Founder of Authentic Beauty


Rooftop at Maxim Prime
Atlanta, GA US  


Saturday, August 16, 5:00PM

Join us on the hippest rooftop in the city to learn how Project Authentic Beauty along with The Chelko Foundationplans to work on freeing women from self-negativity and stress – one lip gloss at a time and have a rocking good time celebrating 40 years of living life authentically with Authentic Beauty Founder, Alyson Hoag.

 This fabulous event will include:

 – Live Music by Jay Memory

– Fantastic appetizers by Maxim Prime

– Cash Bar

–  Silent Auction
– On site Mini Makeovers
– 100% of Lipstick Sale Proceeds will go to the foundation
– Sunset Champagne Toast

$40 suggested donations will be requested to benefit the project. To make your donation now, visit or . We will also be accepting donations in any amount at the event.*Maxim Prime will open to the public at 8pm. Come early to ensure that you will not get stuck waiting in line for general admission.

“I truly believe that every woman is beautiful. When she looks in the mirror, she should recognize her inner-self shining through, rather than a face dominated by makeup.  I love guiding her through that journey.  Watching a woman fall in love with herself is the best job anybody could have.” – Alyson Hoag, Authentic Beauty

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1 Comment Add your own

  • 1. Mo  |  August 6, 2008 at 12:09 am

    I remember the first time I really felt like I was wearing makeup for fun instead of to make myself “look better”. What a wonderful and liberating feeling it was. Alyson, you are doing an amazing and wonderful thing, keep it up!!


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