NVEY ECO Makeup: Organic Beauty, Interview with Sarah Cherot

December 18, 2007 at 1:52 pm 2 comments

With only one week before Christmas, Sarah Cherot took time out of her very hectic schedule to answer a few questions for an interview with Mythbuster Beauty. If you aren’t familiar with NVEY ECO cosmetics, hold on to your computer keyboard and get ready to find out about some of the best organic makeup on the planet!

Name: Sarah Cherot
Position : Vice President Sales & Marketing / NVEY USA

URLs/links: http://www.econveybeauty.com/
Business: NVEY (global) was established in 1958 in Melbourne, Australia – NVEY USA (US division to handle North and Central America) officially launched in February 2006.


Please Sarah, introduce yourself. What led you to your position at NVEY USA?


Well…in 2005, my partner (Jane Dirr) and I were in Bologna, Italy for Cosmoprof (largest “beauty” show in the world) and came across NVEY – of course being that I love makeup I point blank asked the gentlemen in the booth why I had never heard of the brand; his response was I don’t work with distributors and am hoping to establish an office in the US that would be able to handle that market – I opened my big mouth and said, interesting, I would LOVE to do that….and a couple trips back and forth and a long story short, NVEY USA was established as a “branch” office of NVEY global….Rohan Widdison, founder NVEY (global), Jane Dirr and myself agreed that the best way to introduce a new brand into the US market was to one, be in the US, and two have people who can handle the retailers….and we have done just that, and are growing to be one of the most sought after brands, worldwide.


What is your typical day like?


Anything but typical, everyone in our US office wears different “hats” throughout the day….most of my day is spent working with our existing clients and introducing the line to new prospects; training of our outside sales reps; answering product questions, etc. I am very “hands-on” with every aspect of the business and have no problem answering the phone or packing out orders – this also helps to keep me in the loop on everything (big and small) that happens on a daily basis in my office and with the company as a whole.


I love that you are so “hands-on” Sarah, that really tells me a lot about your personal dedication and work ethic at NVEY ECO USA.

What is the most rewarding aspect of your job?


I love my job; it’s one of those things where I hear people talk about how they don’t want to go to work (on a daily basis) and I very rarely have that feeling….I really like introducing new clients to our brand because we are completely different than other “main-stream” brands who have over saturated the market. Many women are intimidated by makeup professionals, and I do my best to help them be more comfortable, and it does make you feel good when someone learns the product and uses the product, and feels good about themselves.

Anytime someone feels better about themselves after using our product, it makes us all feel good!


What do you think the biggest mistake women make with their beauty regimen? How could they go about changing that?


I think that it used to be that people never read the labels of the actual ingredients that are in their products, and now reading the labels before use is becoming the norm…but people actually have to know what they are reading and understand what the ingredients actually are. Our job is to educate the consumer and inform the consumer what is actually in our products and not hold anything back as other brands do.

Being that we are over 97% organic is much different than a brand who is claiming to be organic, when in fact they may only have 1 or 2 organic ingredients included, but the chemicals which are also found in those brands counter-act any good that the organics would have done. With NVEY ECO, we not only list all of our ingredients, but you will also see our organic certifications on our label as well as our dedication to recycling and no animal testing.


If you were stranded on a desert island, what are the 3 beauty items that you would not want to live without? (Granted there is a hopping great social scene on this island)


Personally I would have to go with our NVEY ECO Erase, it’s a miracle worker for dark circles and blemishes….literally erases any imperfection anyone wants to hide….I would also go with NVEY ECO Lip Lustre in Amour Rose, I love gloss, and the fact that it isn’t that sticky, tacky, caught in the hair when I walk out the door, I can’t live without it – and of course, tweezers!


I am with you on the tweezers Sarah!

It is so refreshing to find people like you who love what they do and know that they are improving the lives of others. I completely fell in love with everything I have tried from the NVEY ECO line. Best wishes to you, Jane and Rohan with continued success launching NVEY ECO cosmetics in the USA and Globally!

Those Australians really know how to make magnificent makeup!

You can purchase NVEY ECO at their website: www.econveybeauty.com.

NVEY ECO is also available through http://www.b-glowing.com/, bloftincosmetics.com, holisticbeauty.net, allnaturalcosmetics.com, ecochoices.com, saffronrouge.com, and upurea.com.

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2 Comments Add your own

  • 1. SAHMmy Says  |  December 22, 2007 at 8:54 am

    Great interview questions, Jenny! Will check out the NVEY Eco site when I return from vacation. Merry Christmas!

  • 2. Beauty  |  January 19, 2008 at 4:14 am

    What do you think the biggest mistake women make with their beauty regimen?

    I’d say the biggest mistake is lack of self understanding, leads to using cosmetics and makeups which do not suit skin tones.

    Nevertheless, this is one great interview. Thumbs up!


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