The Balm: timeBalm Anti-Aging Concealer

October 17, 2007 at 2:31 pm 2 comments

Have you ever heard of a concealer that you can wear to bed?  I always thought that bedtime was when you were supposed to take off your makeup?

Not this concealer, baby! It covers and it treats your skin at the same time!  As you know, I have been in pursuit of outstanding cosmetics my entire adult life. The older I get, the more challenging my skin has become, especially that delicate and challenging place under my eyes! I believe that fate has led me to The Balm. Do not forget those two words. You will thank yourself and me later. I purchased The Balm’s timeBalm anti-aging concealer after a little bird (Desert Doll at Megsmakeup) suggested I give it a try.

The Balm’s timeBalm anti-aging concealer is:

Formulated with vitamins A, C and E, soybean oil, panthenol, linoleic acid and phospholipids to fight wrinkles while you sleep so you wake up looking fabulous!

This concealer blends in flawlessly and covers dark circles well. I love how it feels so smooth and silky, and doesn’t accentuate my fine lines. This is one of the few concealers I have tried that I can actually not tell I am wearing makeup. You really could wear it to bed!The Balm’s cosmetics are available online at several beauty websites. You can also purchase it directly through their website at: www.thebalm.com. Marissa Shipman is the CEO and Founder of The Balm. She has an amazing story on how the company started and what inspired her to create her own cosmetic line.

Marissa realized that there were a few simple products she needed to help her feel glam all the time. Then she decided that if she needed them, other women probably did too.So she went to Amazon, bought 11 books on how to make makeup and started mixing in her kitchen. “I went crazy. I had a web site designed, got incorporated, worked out a budget, and hired a chemist.” And the rest is history! Well, not yet but with her great ingredients, gorgeous colors and fabulous scents, Marissa is certainly making makeup history.


Like my British friend Anita Grant, Marissa discovered a need for something and made it work! Oh these stories thrill me to no end! Power to women entrepreneurs everywhere!

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